Done as a promotion for "The Fight for the Fox Box", in which viewers watching the program have to enter five codes found within the program itself.
The five codes are 9HT6A, B7Z51, MM881, L1415G, and 5E3KZ, in that order. Doing so will redirect you to an URL originally towards the Fox Box website, but now leads to the default FOX website, repeatedly doing so as the microsite counts down.
